Rasmus Hallbäck
An Unprecedented Situation in Sports. What Now?
In case you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport...
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The Anchor Blog
Texts about what's happening in the world of sports and also thoughts on the Nordic sports landscape in general.
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Rasmus Hallbäck
Feb 5, 20205 min
Engaging the Community
I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish)...
Thomas Näräkkä
Nov 29, 20194 min
The Dilemma of People not Finding Their Seats
In 1995, hockey in Finland positioned itself as the most popular sport in terms of overall spectator numbers. Victory in the World...
Rasmus Hallbäck
Oct 18, 20195 min
Managing Attention - A Gritty Example
It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with...
Rasmus Hallbäck
Sep 4, 20195 min
The Use of CSR in Sport
Earlier this summer I came across an episode of a podcast which among other things, discussed the phenomenon of “sports washing” in...
Rasmus Hallbäck
Aug 13, 20194 min
Putting the Players in Focus
We’ve previously talked about clubs’ perceived lack of resources to properly focus on marketing and branding. Not to generalise, the lack...
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