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The Anchor Blog
Texts about what's happening in the world of sports and also thoughts on the Nordic sports landscape in general.

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Rasmus Hallbäck
Oct 2, 20206 min read
The Second Screen Experience During Live Sport - Facebook and Twitter
A quick look and discussion on the use of Facebook and Twitter as companions to add to the experience of watching live sports.

Rasmus Hallbäck
Jun 10, 202012 min read
Social Media in Sports - The Complete Guide To Content Marketing
An in-depth look at sports social media and content marketing in the sports industry.

Rasmus Hallbäck
Jun 1, 20201 min read
Nordic Sport Fans and Returning to the Stands - a Short Study
Anchor Sport Business Advisors collected views of sports fans in the Nordics on potential changes in fan behaviour due to the COVID-19 pande


Rasmus Hallbäck
May 5, 20206 min read
An Unprecedented Situation in Sports. What Now?
In case you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport...


Rasmus Hallbäck
Feb 5, 20205 min read
Engaging the Community
I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish)...


Rasmus Hallbäck
Oct 18, 20195 min read
Managing Attention - A Gritty Example
It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with...


Rasmus Hallbäck
Sep 4, 20195 min read
The Use of CSR in Sport
Earlier this summer I came across an episode of a podcast which among other things, discussed the phenomenon of “sports washing” in...


Rasmus Hallbäck
May 31, 20195 min read
(Some of) The Challenges of a Nordic Sports Organisation
Some thoughts on the challenges that most Nordic sports organisations face.
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