Rasmus Hallbäck
The Second Screen Experience During Live Sport - Facebook and Twitter
A quick look and discussion on the use of Facebook and Twitter as companions to add to the experience of watching live sports.
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The Anchor Blog
Texts about what's happening in the world of sports and also thoughts on the Nordic sports landscape in general.
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Rasmus Hallbäck
- Jun 10, 2020
- 12 min
Social Media in Sports - The Complete Guide To Content Marketing
An in-depth look at sports social media and content marketing in the sports industry.
Rasmus Hallbäck
- Jun 1, 2020
- 1 min
Nordic Sport Fans and Returning to the Stands - a Short Study
Anchor Sport Business Advisors collected views of sports fans in the Nordics on potential changes in fan behaviour due to the COVID-19 pande
Rasmus Hallbäck
- May 5, 2020
- 6 min
An Unprecedented Situation in Sports. What Now?
In case you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport...
Rasmus Hallbäck
- Feb 5, 2020
- 5 min
Engaging the Community
I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish)...
Rasmus Hallbäck
- Oct 18, 2019
- 5 min
Managing Attention - A Gritty Example
It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with...
Rasmus Hallbäck
- Sep 4, 2019
- 5 min
The Use of CSR in Sport
Earlier this summer I came across an episode of a podcast which among other things, discussed the phenomenon of “sports washing” in...
Rasmus Hallbäck
- May 31, 2019
- 5 min
(Some of) The Challenges of a Nordic Sports Organisation
Some thoughts on the challenges that most Nordic sports organisations face.
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