The Anchor Blog

Texts about what's happening in the world of sports and also thoughts on the Nordic sports landscape in general.

Rasmus Hallbäck

Social Media in Sports - The Complete Guide To Content Marketing

An in-depth look at sports social media and content marketing in the sports industry.

Rasmus Hallbäck

In its first survey open to the public, Anchor Sport Business Advisors collected views of sports fans in the Nordics on potential changes...

Rasmus Hallbäck

If you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport since mid...

Rasmus Hallbäck

I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish) wh...

Thomas Näräkkä

In 1995, hockey in Finland positioned itself as the most popular sport in terms of overall spectator numbers. Victory in the World Champi...

Rasmus Hallbäck

It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with ...