In its first survey open to the public, Anchor Sport Business Advisors collected views of sports fans in the Nordics on potential changes in fan behaviour du...

If you haven’t been living under a rock for the past months, you might have noticed that there hasn’t been that much live sport since mid-March. Aside from v...

I recently came across a great interview conducted by 10.fi with hockey team HIFK’s managing director Jukka Valtanen (text in Finnish) which discussed a wide...

In 1995, hockey in Finland positioned itself as the most popular sport in terms of overall spectator numbers. Victory in the World Championship’s gold medal ...

It’s hardly a secret that the Internet has had a huge impact on how organisations within the sports industry engage and communicate with fans and other stake...

Earlier this summer I came across an episode of a podcast which among other things, discussed the phenomenon of “sports washing” in sports. For those who are...